Research is crucial for the success of a localisation project. Here’s how to effectively prepare:
Understand Your Target Audience:
Identify the demographics, preferences and cultural nuances of your target audience.
Next, research local customs, traditions and languages usage to ensure cultural appropriateness.
Remember, some markets may use multiple languages, such as India or Canada.
Consider Language Variants:
Identify the specific language variants and dialects used in the target region.
Analyse Market Trends:
Study current market trends and consumer behaviour in the target region.
Look for insights on local competitors and market demands.
Evaluate Regulatory Requirements:
Research legal and regulatory requirements in the target market.
You’ll need to ensure your content and translated documents complies with local laws and industry standards.
Review Existing Content:
Examine your existing content to determine what needs to be localised.
Identify elements such as images, colours and units of measurement that need adaptation.
Contact Us for a Consultation
Conducting thorough research is essential for a successful localisation project.
If you need expert guidance and support, contact Wolfestone today for a consultation.
Our team of specialists is here to help you navigate the complexities of localisation and ensure your message resonates globally.